As it can be seen, TV and magazines often contain advertisements about losing weight by means of ‘super slim’ pills or other ‘natural’ prodats. Interestingly, they usually promise we will get slim without any exercise and changes in diet. ‘Magic’ indeed:
Today I would like to concentrate on a specific aspect of a considerable part of female consumers – fat phobia that is caused by the image of ‘ideal’ body portrayed in mass media. Research done by M. Onden-Lim and J. R. Grisham (2012) shows that there is a significant link between this kind of concern about ‘right’ body and suppresion of appearance-ralated pictures. That is to say the more a person is anxious about the way he/she looks like, the more negative feelings that person tend to get when being faced with intrusive picuters showing appearance (Onden-Lim & Grisham, 2012).
For many women fat-phobia begins at the very young age…Recently I found the article that tells a story of a mother, who is keen on controlling everuthing her seven year old dauther eats: http://www.plus-model-mag.com/2012/03/vogue-article-exposes-moms-fat-phobic-influence-on-seven-year-old-daughter/
It is mostly about teaching a child to think about how she looks rather than how to take care about her health. Fat-phobia obsession is a serious problem that do not allow many women to live fully and enjoy their lives.
Here is another material on fat-phobia that a young girl has:
Not only for children, but also for adults it is very pretty important to be accepted by society and a particular culture they live in. It was proved that negative social feedback influences our self-dissatisfaction about a body (Byely et al., 2000; McCabe & Ricciardelli, 2005). People with weight over than the avarage are explicitly or implicitly considered not to be enough attractive and successful. According to BBC broadcaster Amy Lame, ‘Discrimination, bias and just plain rudeness is directed towards a group of people who are too often regarded as stupid, lazy, ugly and ultimately responsible for their overweight state’ (source: http://news.bbc.co.uk/1/hi/programmes/if/3589269.stm).
In my opinion this problem mostly deals with neurotic society supported by advertisements produced by this society.
There is a strong reason to stop for a while and think about who you are as a person, not as a body. To make an attempt to think independently. To look into people’s souls, not on how they look like. To think ‘healthy’, not ‘skinny’. We are all consumers in this world, but is it right to look at ourselves as products and consider other people the same way?…